Great companies in real estate succeed in the long run not just by their great assets, but also by an inherent DNA in their business platform. The DNA of a business platform is defined by intangibles like culture, technology and systems, training, people and structure, diversity and maybe culminates in succession.
This is nowhere more apparent in my latest interview for The Registry.
In my latest installment, I speak with Kennard (“Ken”) Perry, the President and CEO of The Swig Company. The Swig Company is a family owned company with holdings comprised of approximately 8.5 million square feet of diversified, limited-risk, urban office property.
We talk about the unique aspects of being a family-owned organization and how that shapes the organization’s DNA and weighs on operational strategies.