Brad Greiwe | Co-Founder & Managing Partner at Fifth Wall
Disruptors in real estate, particularly in the PropTech sector, are topics that Matt has tackled on several Leading Voices in Real Estate episodes, including with guests like Clara Brenner, the co-heads of Lyric, Jamie Hodari, and Chip Conley. He expands on this conversation with Brad Greiwe, Co-Founder and Managing Partner of Fifth Wall, the largest venture capital fund focused on the global real estate industry and property technology. Still in his 30s, Brad already has substantial career achievements (including co-founding Invitation Homes) and has created a VC fund that is differentiated from others. For instance, half of Fifth Wall’s billion-dollar VC funds come from investors inside of the industry. Additionally, the company consults with real estate clients on how to get ahead of the curve in terms of technology and innovation to drive a more sustainable performance. Brad’s entrepreneurial spirit and gravitas demonstrate how he is establishing leadership for the next generation and is at the forefront of the convergence of technology and the built environment.
A native of Cincinnati, Ohio, Brad’s grew up in a real estate family, with his dad working for a multifamily developer. He was recruited to play football at Harvard, and while Brad wasn’t quite NFL caliber, he capitalized on sports to propel his education. While at Harvard, Mark Zuckerberg created Facebook, and many of his friends went towards that side of the tech industry, Brad decided after graduation to move in a different direction initially.
Brad started his career in investment banking at UBS in the real estate, lodging, and leisure group, where he tallied over $33 billion of M&A advisory work and $1 billion of debt and equity financing, including the sale of Hilton Hotels to The Blackstone Group for $26 billion—the largest hotel privatization in history. He then worked in real estate private equity at Tishman Speyer and Starwood Capital, where he executed over $30 billion of acquisitions, debt financing, and development projects.
Prior to starting Fifth Wall, Brad co-founded Invitation Homes (NYSE: INVH), a multi-billion dollar owner and operator of single-family rental properties originally backed by The Blackstone Group. As CTO, he positioned Invitation Homes as the dominant technology-forward brand in the single-family rental category, developing a proprietary technology stack to support the valuation, acquisition, rehabilitation, leasing, and professional management of over 80,000 homes in 17 major markets, serving 120,000 residents across the U.S.