Terra Search Partners Solidifies Market Positioning Through Brand Refresh, New Website Launch
San Francisco – Since 2006, Terra Search Partners (terrasearchpartners.com), a retained, boutique real estate executive search firm, has advised U.S. real estate businesses of all sizes on positive transformation and growth through human capital. As the company approaches 15 years of business and enters a new decade, a corporate rebrand has been unveiled to better illustrate the firm’s commitment to unwavering client support and steadfast counsel that helps new and existing clients.
Terra’s reputation has been built on several distinct characteristics, the most important of which is their prioritization of a true partnership with its clients. Terra works diligently to understand the social and environmental factors that drive a client organization’s culture, goals, and commitments, making sure to command a deep understanding of the client and the sector within which it competes, to drive the process of marrying the right talent. It was important that the brand accurately and clearly reflect these defining traits, and that Terra’s diverse leadership team stands at the center of the brand. The new messaging ensures that Terra’s core values are clearly articulated, especially in today’s challenging social and economic times, which are only further complicated by the Covid-19 pandemic.
“Every member of our team reflects the core principles that have made Terra so successful, and now our brand better echoes these principles as well,” says Matt Slepin, Founder and Managing Partner of Terra. “Real estate has a very tangible impact on the world. Our focus has always been to find the meaning behind the personalities and corporate cultures in our business and to seek out clients and candidates that are as much curators and stewards of our communities as they are experts in the industry. Given the current challenges our world is facing, it’s imperative that every touchpoint of our brand integrates Terra’s values and how we address these challenges cohesively.”
Chief among the many touchpoints is the firm’s comprehensive new website. As part of Terra’s integrated approach, the site explicitly shares what makes the firm unique among industry peers, spotlighting how the team’s boutique methods are consultative and strategic, while their relationships are deep and immersive. Users can quickly review how Terra’s methodic and insightful approach enables the firm to use the power of search to help build leadership teams, empowering each client to better execute, grow, and compete within their markets. The new website also provides access to Terra’s deep library of articles, podcasts, interviews and other thought leadership relating to the topics of human capital, organizational structure, and leadership in the real estate industry.
Terra’s continued commitment to helping lead its clients and the real estate industry through these multiple challenges and across multiple markets is underscored through Slepin’s role as host of the popular real estate podcast series, “Leading Voices in Real Estate” where he interviews entrepreneurs, visionaries, and thought leaders shaping communities and the built environment. Started in 2017, the podcast averages over 5,000 regular listeners, and is another example of Terra’s footprint in helping to expand the real estate industry’s role in shaping our built environment.
“A company can only be as diverse and agile as the people who work there,” adds Slepin. “Like every industry, real estate is elevating itself to meet the ever-more sophisticated and challenging business dynamics and competitive market, and we needed our brand to elevate as well. Whether it’s navigating a pandemic, promoting inclusion, or just plain competing in the marketplace, companies in our space require a unique blend of professionals to work as a cohesive team. Every team we’ve aided in assembling brings the potential to help shape the future of the real estate industry. It’s a responsibility we proudly embrace.”
About Terra Search Partners (terrasearchpartners.com)
Founded in 2006, Terra Search Partners is a national executive search firm, dedicated to aligning outstanding professionals with the world’s finest companies in the real estate industry. With team members in San Francisco, Washington, D.C., and New York, Terra works nationally and is committed to deeply connected client relationships that match candidates with a company’s core culture, while supporting each client as a strategic partner and advisor. This commitment extends to Terra’s focus on using the process of search and human capital to leverage real estate’s innate ability to positively impact communities. Terra also explores these impacts in the podcast series “Leading Voices in Real Estate” hosted by founder Matt Slepin. For more information visit terrasearchpartners.com and leadingvoicespodcast.com.